Growth of the Game

Record crowds, equal pay, expansion booms, purpose-built stadiums and grassroots surges — the business and culture of a sport on the rise.

Records & Crowds

Growth of the Game

Camp Nou, Wembley, the Rose Bowl and a 1971 World Cup final in Mexico City that official history forgot. The ten biggest gates ever recorded.

2026-08-23

Growth of the Game

From the USWNT's lawsuit to Norway's landmark deal and FIFA's rising prize money. A timeline of the battles that changed what players earn.

2026-08-15

Growth of the Game

Bay FC, Boston, Denver and a valuation jump from millions to hundreds of millions. How the NWSL became one of sport's hottest growth stories.

2026-08-08

Growth of the Game

Kansas City Current opened the first stadium built for a women's team in 2024. Why purpose-built grounds change the economics of the whole sport.

2026-08-01

Growth of the Game

Record participation numbers after Euro 2022 and the 2023 World Cup. What the grassroots surge looks like on the ground, and what it needs next.

2026-07-25